Celebrities Love Adidas. But, THIS Is Why Your Clients Will Love Them Too.
When you take Adidas’ sustainable efforts and then add in major star power, you get an unbeatable formula for brand success. Collaborations with artists like Pharrell Williams and Kanye West have led to the creation of highly sought-after sneaker collections. Beyoncé’s “Ivy Park” athletic apparel line, just launched—capturing more of the urban and streetwear markets. Their…
