When you take Adidas’ sustainable efforts and then add in major star power, you get an unbeatable formula for brand success. Collaborations with artists like Pharrell Williams and Kanye West have led to the creation of highly sought-after sneaker collections. Beyoncé’s “Ivy Park” athletic apparel line, just launched—capturing more of the urban and streetwear markets. Their newest brand ambassador, NFL quarterback Patrick Mahomes, is the inspiration behind their recently launched collection, Pat’s Closet, and the talent keeps on flocking to Adidas.